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Search Engine Optimisation

Search Engine Optimisation SEO Services

 

Introduction

Search Engine Optimisation

SEO is a specialist area within Internet Marketing. It is concerned in a narrow sense with achieving a high page ranking in the "organic" search engine listings for specific keywords. This is in the context of generating qualified and targeted traffic to meet the website's objectives

Search Engine Optimisation is often complementary to Pay Per Click advertising in the Paid for search engine listing.

And for both, there are good reasons for starting with the Google Search Engine.

SEO Book Review

Much of this material was inspired by the book "Search Engine Optimization All-in-One for Dummies", by Bruce Clay and Susan Esparza, who are experts in this field.

This book is highly recommended, although it is 746 pages with some duplication! It was good to reminded of the basics, and to be taken to a deeper understanding of some aspects.

SEO Services

We offer a range of services for the optimisation of client's websites, or advice enabling you to do it yourself.

Introductory Service

  1. Confirm the site objectives, audience and desired outcomes
  2. Basic Keyword Analysis report.
  3. Confirm target keywords for each page,
  4. Basic Page Analysis report, ensuring that the Keywords, Titles, Description, Meta Tags, ALT Tags and H1 Headers on a page all agree,
  5. Create a "Google Profile" and a "Google Local" entry for your business
  6. Link to and from YouTube and any other social networking sites
  7. Solicit inbound links from quality related websites (not the so called link farms).

Cost: £100

Intermediate SEO Services

  1. Advanced keyword research
  2. Competitive analysis
  3. Domains, links and redirects
  4. Site theme(s) and structure
  5. Page Optimisation
  6. Advertising and Site Promotion

Cost depending on scope

Advanced Optimisation Services

Measurement and Tracking tools and techniques:

  1. Log file analysis
  2. Pay Per Click (PPC) Analysis
  3. Traffic, Conversion and ROI
  4. Web (Google) Analytics
  5. Competition Tracking

Cost by negotiation

Software SEO Tools

I have found the following mid level tools essential for SEO work

  1. Ad Word Analyzer - keyword generation and analysis, 77$
  2. SEOToolSet, a set of tools and services, including a set of seven Free Tools including Keyword, Page and Competitive Analysis.
  3. SEO Software “Web CEO”, a set of 12 SEO Tools in One Powerful SEO Suite - basic 12 tools for free.
  4. iArchitect Site Map Generator
  5. Xeno Link Sleuth, finds broken links on your site.
  6. WebAnalyzer

Free Google Tools

  1. Google Webmaster Tools - manage your site, check links, pages, submit SiteMap...
  2. Google Analytics
  3. Google advertising

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